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Recommended by parents, teachers, paediatricians and specialists

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Last 10 weeks the journaling time preferred by kids

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The world's first technology balance journal

The Rookie Playbook
The Rookie Playbook
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4.8/5.0 — 300+ reviews

The Rookie Playbook

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Made for kids

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Ages 10 to 11 years old

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Helps build healthier technology habits

£10.00

Starting 10 January 2025.

Add to Cart

90 Day Money-Back Guarantee

The Rookie Playbook is a gamified digital onboarding journey with levels, journaling, and messaging to build smarter, safer technology habits.

The Rookie Playbook will teach your children the importance of building healthy habits, positive routines and making smart choices over 10 major digital topics.

Click here for a full parental overview.

The Rookie Playbook is grounded in the proven science of digital journaling, encouraging mindfulness and building healthy habits. By taking a more thoughtful approach to technology we use a carrot approach by rewarding kids with their first phone to motivate healthier technology behaviour and habits.

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Fully interactive

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90 day money back guarantee

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Personalised for every child

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Eco-friendly (paperless)

The Rookie Playbook

The world’s first technology balance journal

Building healthy habits

in just ten weeks, through daily practices, kids can build positive, lasting routines and how to use technology purposefully...

Encouraging Mindfulness

teaching kids to adopt a more mindful and intentional relationship with technology. By focusing on self-awareness and thoughtful decision-making...

Countering

cyberbullying

helping children develop respectful communication skills, reducing the risk of cyberbullying and empowering positive routines that promote cyber-empathy...

Smarter online choices

equips your child with the tools to make smart, responsible choices online. Reinforces the importance of accountability and long-term impact of their digital actions.

Recommended by

parents, teachers, paediatricians, and psychologists.

READ OVERVIEW

ROOKIE: THE PRO-CHILDHOOD TECHNOLOGY COMPANY

The answer to this crisis is not just technology based

Technology isn’t inherently good or bad - it’s having awareness for the companies we choose to buy from and the relationship our children form with technology that makes the difference.

At Rookie, we believe kids can build healthy relationships with tech, shaping their future positively. With the right guidance and a growth mindset, we empower children to harness the benefits of technology without letting it control them.

OUR COMPANY PLEDGE

James Minor

Founder of Rookie

BUILDING HEALTHY TECH HABITS

Forming lifelong digital super-skills.

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Building lifelong digital habits

Through daily journaling, The Rookie Playbook helps kids form healthy digital habits. This structured approach fosters thoughtful interactions with technology, ensuring long-lasting positive routines.

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Empowering mindfulness

The Rookie Playbook promotes a more thoughtful approach to new technology adoption. Teaching kids to be more intentional in their use of digital devices helping them develop a balanced approach to screen time.

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Preparing for more responsible tech use

With a focus on digital safety, The Rookie Playbook teaches essential skills for navigating the online world responsibly. As a reward, completing the playbook prepares them for receiving their first phone with confidence.

FEATURED CONTENT

Leveling up your child's digital skills

Our featured content gives you a peek inside The Rookie Playbook looking at three of the ten topics covered within the learning journey.

Critical thinking online

In a world full of information, children need to learn the need for skills to spot what’s true and what’s not. We present ideas to help kids start to make smarter, informed choices online.

Learn more

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Kind beats cruel

We explore the impact of words and actions online by introducing ideas of being an 'upstander' to promote kindness. To take on bullies only boss level cyber empathy wins out.

Learn more

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Privates are privates

We highlight the critical importance of keeping certain things private, specific personal boundaries and placing the emphasis on consent paired with respect for yourself and others.

Learn more

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We'll look back in 20 years and be horrified by what are children were exposed to...

Dame Rachel de Sousa

Children's Commissioner for England

The problem that we are creating for our children

Specifications

  • Supported Browsers - Rookie, Google Chrome, Mozilla Firefox, Safari

  • Supported Operating Systems for Mobile App - Rookie OS, Google Android, Apple iOS

  • 90-day money back guarantee: if you are not 100% satisfied, you will receive a full refund.

  • Each learning topic is limited to 15 minutes in time. The format of this content will be in a variety of formats (video, cartoon, audio, infographics presentation, quiz or book).

  • The Playbook lasts 70 days. Each day is totally unique and engaging for children ages 8 to 12 years old.

  • The Playbook is a gamified digital onboarding journey with levels, journaling, and messaging to build smarter, safer technology habits.

  • Each purchase includes a single license key.

  • Licenses are non-transferable.

  • Cohort 1 commences 10 January 2025

What kids are saying about the Rookie Playbook

Alex

Aged 10

The Rookie Playbook is so fun! I didn't think it would be until I started with it and it only takes a few minutes a day. I love how it helps me think differently and understand things better. It's not like homework - it's actually fun and makes me excited to journal every day.

I think the Rookie Playbook is awesome because it’s super easy to use. I like how it helps me focus. I like how it doesn't feel like boring homework. I like how it makes me feel about me. It’s fun to be learning online, and I've already learned a lot about making smart choices.

Sophie

Aged 9

Molly

Aged 11

This Playbook is different from anything I’ve done before. It’s not just writing, it’s like a little bit of learning and building what you have learnt each day. I only need 5 minutes to do it, and I feel proud after I finish. It makes understanding stuff easier and keeps me guessing what is coming next.

The Playbook is really good because it talks about things that are NOT BORING. It teaches me about the internet in a totally different way. I especially like the learning sections and the about me bits. It’s quick to do, plus, it's helped me with learning other new things we are doing at school.

Mia

Aged 10

Ryan

Aged 8

I love using the Rookie Playbook because it makes me think about my day. I sit with my Mum every night and we talk about what I have learnt. It’s easy to follow and helps me think differently.

The Rookie Playbook

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Made for kids

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Ages 10 to 11 years old

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Helps build healthier technology habits

£10.00

First shipping on 11 December 2024

Add to Cart

Frequently Asked Questions

Still have another question?

Contact us

The recommended age is for 10 to 11 years old. Depending on your child’s reading and writing abilities they may need some guidance at the younger end of the scale. The playbook introduces daily structure and emphasis on developing positive routines and healthy habits.

We would highly recommend that you help your child with the weekly topics as these set the 'big message' for the week ahead. We have designed the journals with a slightly more grown-up feel because we want them to see the playbook as their key memory milestone in growing up and building the responsibility of having their own first phone.

The recommended age is for 10 to 11 years old. Depending on your child’s reading and writing abilities they may need some guidance at the younger end of the scale. The playbook introduces a weekly structure and emphasis on developing positive routines and healthy habits.

The playbook's journal pages have been designed to have little writing. We have left plenty of blank spaces for different handwriting styles, sketching, drawing or doodling. The paper quality can cope with a range of pens and pencils.

We would highly recommend that you help your child with the weekly topics as these set the 'big message' for the week ahead. We have designed the journals with a slightly more grown-up feel (without our 'kiddie' characters) because we want them to see the playbook as part of their memory milestones of growing up and building the responsibility of having their own first phone.

Yes you can (and we offer a bulk discount too). Please get in touch to ask about pricing for schools, organisations and groups. We also have a partner program where companies can sponsor books for their staff, customers or charities. Please email hello@rookiefamily.com .

Yes, you can access the playbook using any compatible browser or operating system globally. Presently the playbook is only available in English (UK) language. We're initially focused on providing the best experience for families inside the UK, especially for those in our first community group. This first cohort of Rookie children will have the unique opportunity to collaborate with our team on co-developing products and software, as well as owning shares in our UK company.

Returns and Refunds

If you're not completely satisfied, you can return your Rookie Playbook within 30 days, as long as it’s unused and in sellable condition. Please note, you will be responsible for the cost of return postage, and we recommend using a tracked service, as we can only process refunds after receiving and checking the item’s condition.

Important: Shipping Address

Please ensure that your shipping address is accurate when placing your order. We can't be responsible for delays or lost deliveries if the address provided is incorrect. If you're using payment platform where there is a "Default Address,' please double-check your address before ordering.

If your package is returned to us due to an incomplete or incorrect address, or if you missed collecting it from the post office or courier depot, we will only refund the cost of the product (excluding shipping costs).

For any questions, email us at hello@rookie.family

Our Guarantee

We believe in the positive influence of The Rookie Playbook. If after using it for 10 weeks you don’t feel it has positively impacted your family, we offer a full refund upon return of your completed journal. Just email us at hello@rookie.family to arrange your return (shipping costs not included).

The Rookie Playbook will go on sale from December 2024. The playbook will commence online from 10 January 2025.

Once you have ordered, as a parent you will be sent a licence key to give you access.

You will receive an email confirming that your order has been placed and your purchase transaction has been successful. You will then be taken through our customer (parent) onboarding process.

If you have any questions about your order please email hello@rookiefamily.com, and the Rookie Team will be happy to help you.

We are currently looking to partner with a small number of retailers in the UK.

If you are a retailer who is interested in stocking The Rookie Playbook please email hello@rookiefamily.com.

If you can't find the answer to what you are looking for please drop an email to the Rookie Team at hello@rookiefamily.com and we will get back to you as soon as possible (within 24-48 hours, Monday to Friday).

At Rookie, we are dedicated to being as eco-friendly as possible. We prioritize using sustainable and recyclable materials in our products and work closely with our production partners to continuously improve.

The ink we use is eco-offset, free from hazardous substances, and our paper and card are Forest Stewardship Council (FSC) Certified. Even the thread for binding is made from recycled water bottles. Our packaging is climate neutral, crafted from FSC-certified materials, and fully recyclable.

Our covers are vegan-friendly, made from recyclable polyurethane. We recycle all waste paper from production, and aim for land and sea transportation to minimize our carbon footprint.

We work with trusted production partners who regularly inspect suppliers, ensuring that all our operations comply with local laws and meet high environmental standards.